![]() ![]() These services tend to be much easier to use, and require much less knowledge to start using them effectively. While this might be a required solution for some companies due to internal policies or security concerns, in today’s online-centered world, most people are going to opt for an ASP-based solution.ĪSP solutions are also especially appealing to people just starting out in the world of email marketing. The other option is a software provider model that requires you to install, manage, and host software on your own system that allows you to manage your email marketing. Think of these types of services as providing an app that you can use to manage all of your email marketing needs. The most common type of email marketing service, and often the most economical, is the application service provider (ASP). These can include features that allow you to better manage the actual act of creating and sending your email marketing messages, and others that allow you to track your results and gather data in order to improve the efficacy of future marketing efforts. They include a number of features designed to allow you to craft the most effective campaigns possible. ![]() What is an Email Marketing Service?Īn email marketing service allows you to manage email marketing campaigns that you send to a list of subscribers in order to make sales, recruit further leads, up-sell products, or achieve any other business goal that you might have set for yourself. Usually, these types of services are assessed on a per-hour basis, with a low-priced option costing around $50 per hour and higher-end services landing closer to $150 per hour. Hiring an email marketing service that also incorporates design or writing services will cause your costs to increase. This is obviously a large disparity but is typically a product of the size of the firm, and the number of value-added services offered when establishing your account. There are options out there that don’t charge this fee, but if you’re looking to do business with a specific company that does assess a setup fee, expect to pay anywhere between $25 and $500. This is usually charged right when signing up for an account and gets you started with building your list. In addition to the base pricing for an email marketing system, there might also be a low-priced setup or initiation fee in order to get a new account established. ![]()
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